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20. Creativity & Agility


Video: IBM’s Dan Prieto discusses findings from the 2010 IBM CEO Study.

According to a major IBM survey of more than 1,500 Chief Executive Officers from 60 countries and 33 industries worldwide, chief executives believe that—more than rigor, management discipline, integrity or even vision—successfully navigating an increasingly complex world will require creativity and agility.

Less than half of global CEOs interviewed believe that their enterprises are adequately prepared to handle a highly volatile, increasingly complex business environment. CEOs are confronted with massive shifts—new government regulations, changes in global economic power centers, accelerated industry transformation, growing volumes of data, rapidly evolving customer preferences—that, according to the study, can be overcome by instilling “creativity” throughout an organization.

Eight in ten CEOs expect their environment to grow significantly more complex but only 49 percent believe their organizations are equipped to deal with it successfully—the largest leadership challenge identified in eight years of research.

The challenges facing the shift in education are also best handled with a mix of creativity and agility.

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  1. Whitney Ferre' says:

    The key is the knowledge that your creative mental “muscle” can be strengthened just like your physical muscle. Regular creative activity increases personal and corporate creative ability. Creatively Fit provides a system you can use to CREATE change in how you think and how you do what you do. Thank you for sharing this info with the world! -Whitney

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